3 September 2020
Empathy is good for business.
An analysis conducted by a leading market research company found that periods of rapid change have tended to coincide with a more empathetic and relatable outlook as our right brain begins to take over, compared to our prior dominant left-brain.
Their advice encourages brands to show their generosity, spontaneity, humility, self-awareness and even give people something to smile about. These human characteristics are what brands could consider adopting if they are to come out of a crisis stronger.
We understand your needs and stand by to assist you and bring you peace of mind wherever your food endeavours may take you.
The FACTS team