100% Design South Africa is the largest curated exhibition platform for sourcing high-end contemporary design in Africa where top brands showcase and launch their latest products, and where select designers are invited to put together show-stopping special features. 100% Design South Africa co located alongside Decorex Johannesburg attracts top architects, interior designers, developers, hospitality buyers, procurement companies, retailers, media and a design-loving public.

Geared towards doing business, writing orders and setting up new business networks and relationships the shows sixth edition  takes place at Gallagher Convention Centre in Midrand from 7 to 11 August 2019

Featured Exhibitor
Street artist r.1

This year, 100% Design South Africa is excited to announce r1. as its Featured Artist. Visitors will be able to engage with the street artist’s dynamic and graphic style during the show via live large-scale pieces and interactive demonstrations. 'r1. creates works that not only engage audiences in all spheres, but that uplift urban areas with their mesmerising patterns. We're excited to welcome a creative talent of his calibre to the show,’ says Laurence Brick, Creative Director, 100% Design South Africa

Exhibitor Updates

The lineup for 2019 promises as ever to feature the rising stars and established stalwarts of the South African design landscape. A variety of product, surface, furniture and interior designers will take part once again in the country’s leading collectable design show. Visitors can look forward to the full spectrum of what local design has to offer. A few of the brands who will be joining the show, some as repeat exhibitors, include luxury textile company Fabcote, who will launch international wallcovering and fabric collections, Afrocentric-inspired accessories label Sunburst Creations and innovative functional designers Notation Design. Also look out for Takk Studio, which will showcase its elegant pared-back furniture, and work by lifestyle photographer Benjamin David.  

Curator Focus
Spotlight on: our Co-Creative Director

With extensive experience in the homeware and design sector, and a unique understanding of the South African retail landscape, curator and Co-Creative Director of 100% Design South Africa, Laurence Brick believes the show offers an invaluable springboard to emerging designers in terms of exposing them to both the trade and the consumer, and facilitating new collaborations. ‘The show is a catalyst for creativity as much as it’s a platform for it, and over the years a huge number of new products have been launched with us,’ he affirms.

Trade concierge feature
Be our guest

This year, trade visitors can enjoy a personal and curated experience courtesy of Reed Exhibitions, allowing them to engage with relevant brands on a one-to-one basis and meet designers with a view to forging prosperous and mutually beneficial relationships. Trade guests will be collected and chauffeured to the event, and guided on a  personalised tour of the exhibition by curators Laurence Brick and Cathy O’Clery, paving the way for an engaging and interactive experience of the show.

International postitioning
Global leader

100% Design South Africa is the largest curated exhibition platform for sourcing high-end contemporary design in Africa, attracting top architects, interior designers, developers, hospitality buyers, procurement companies and retailers. As part of the award-winning Reed Exhibitions, the world’s leading events organiser with over 500 events in 30 countries (including premium fairs such as  Maison & Objet ParisWohnen and Interieur Austria and  Design Tokyo), 100% Design South Africa benefits from an international standard of production and global renown.

Call to action for exhibitors
Take part in SA's leading design showcase 

Participating in 100% Design has propelled previous exhibitors like  Houtlander, Kino Design, David Krynauw and others into marked growth and expansion following positive feedback and reception to their work through engagement with trade and the public during the three-day exhibition. The platform also fosters strategic marketing opportunities by virtue of the designers being exposed to the right audience, allowing them the chance to expand their networks dramatically.

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